DENVER -- Chief Meteorologist Mike Nelson and the 24/7 Weather Team encourage families, schools and businesses to purchase weather radios to stay safe during Colorado's severe weather season.

The NOAA all-hazards weather alert radios monitor special radio broadcasts from the National Weather Service and Department of Homeland Security, 24 hours a day, seven days a week. The broadcasts provide life-saving information during severe thunderstorms, tornadoes, floods, blizzards and other local emergencies.

These radios provide over 60 different alerts and can be programmed for individual counties. This special feature is called Specific Area Message Encoding (or S.A.M.E) makes modern weather radios more popular and useful than those of the past.

The Midland WR 100 weather radios are available for purchase at all King Soopers stores in the Front Range and the Foothills. It's available at a reduced price of $29.99 from now through September. The radios normally retail for $49.95.

You can also buy them online at a reduced price by clicking here .

NEED HELP PROGRAMMING? Watch as Meteorologist Lisa Hidalgo walks you through programming your NOAA Digital Weather Radio STEP-BY-STEP, right from your desktop!
FIND YOUR COUNTY CODE: Get the list of SAME codes and frequencies for your county, and see a map of what areas those frequencies cover.
STEP BY STEP INSTRUCTIONS: Get our step-by-step guide to program your new digital weather radio.
WHERE TO BUY? See King Soopers Locations in the metro area that will be selling the radios or order online.